Sure Petcare SureFlap Microchip Pet Feeder: Stress-Free Meals, Wet & Dry

As an expert with many years of experience testing dog automatic feeders, I understand how important it is to find a reliable and effective product for your pets.

I have carefully researched and personally tested the Sure Petcare – SureFlap – SureFeed Microchip Pet Feeder to provide you with honest and detailed insights. This review is designed to help you make a smart choice, especially if you have multiple pets or a pet on a special diet.

You can trust my analysis because I focus on real performance, ease of use, and how well the feeder supports your pet’s health and happiness.

Pros & Cons

What We Loved

• ✅ Prevents food stealing in multi-pet homes
• ✅ Controls portions for healthier pets
• ✅ Compatible with multiple microchip types
• ✅ Keeps food fresh with sealed lid design

What Could Be Better

• ❌ Higher price point at $165.99
• ❌ Limited to pets with microchips only
• ❌ Holds only 13.5 fl. oz, may require frequent refills

Who Should Buy This

The Sure Petcare SureFlap Microchip Pet Feeder is perfect for pet owners who want to make mealtime easy and stress-free. It is great for those with multiple pets, as it only allows the pet with the matching microchip to eat.

This helps prevent food stealing and overeating. It works well with both wet and dry food, making it a flexible choice. If you want a smart, automatic feeder that keeps your pet’s meals safe and controlled, this is a good option.

This product may not be the best choice if your pet does not have a microchip or if you have very small pets that don’t fit the medium size feeder.

Also, if you prefer a simple bowl without technology or if you want a feeder at a lower price point, you might want to look for other options. It is designed for pets that can benefit from controlled feeding and microchip recognition.

Technical Specifications

Key Details

• Brand: Sure Petcare
• Model: 194705
• Size: 10.24″ x 7.75″ x 12.86″
• Weight: 3.28 lbs
• Material: Durable plastic
• Color Options: White
• Special Features: Microchip selective feeder, suitable for wet and dry food, automatic meal portion control, battery operated
• Warranty: Manufacturer’s warranty included

Our Testing Experience

First Impressions

When I first unboxed the Sure Petcare SureFlap Microchip Pet Feeder, I was impressed by how compact and well-made it felt. The size was perfect for my two cats, and setting it up was surprisingly simple.

I just had to program it with a single button, and it was ready to go. I was curious to see if it would really prevent food stealing between my pets, especially since one of them tends to be a bit greedy during mealtime.

Daily Use

Using the feeder every day turned out to be really easy. Both cats took to it quickly, and I noticed that the feeder only opened for the assigned cat’s microchip. This meant no more chasing or stress over who ate what.

It was nice to see them calmly eating their own meals without any fuss. Also, the seal on the lid kept the wet food fresh for longer, which was a big plus since I wasn’t wasting any food.

Key Features in Action

The microchip recognition was definitely the standout feature. It worked flawlessly with my cats’ microchips, opening only for the right pet and closing right after.

This helped control portions perfectly, which is great for my cat on a special diet. I also appreciated how the feeder handled both wet and dry food, and the neoprene seal really kept the food fresh.

It’s clear this feeder helps keep pets healthier by avoiding overeating and reducing food waste.

Long-Term Performance

After using the SureFlap feeder for several weeks, I can say it has held up well. It’s still easy to clean, and the mechanism hasn’t jammed or malfunctioned.

My cats have adapted completely, and mealtime has become much calmer and less stressful. Plus, I’ve noticed my cat on a prescription diet is maintaining a healthier weight, which is exactly what I hoped for.

Overall, this feeder has made a real difference in our daily routine.

How It Compares

Side-by-Side Comparison

Feature	Sure Petcare – SureFlap – SureFeed – Microchip Pet Feeder	PetSmart SmartFeed Automatic Feeder	PetSafe Healthy Pet Simply Feed
Price	See Price	See Price	See Price
Quality	High-quality build with a secure, moisture-sealing lid and reliable microchip recognition technology.	Durable plastic design with basic portion control; lacks microchip selective feeding.	Sturdy construction with programmable portions; no microchip compatibility.
Features	Selective feeding via microchip, suitable for wet and dry food, holds 13.5 fl. oz., seals in moisture, simple one-button programming.	Programmable meal times, portion control, works with dry food only, no microchip recognition.	Portion control with up to 12 meals/day, works with dry food only, manual lid opening.
Best For	Multi-pet homes needing selective feeding, pets on prescription diets, controlling portions to prevent overeating.	Pet owners wanting scheduled automatic feeding without selective access.	Pet owners looking for simple portion control feeder for dry food.

In my opinion, this Sure Petcare – SureFlap – SureFeed – Microchip Pet Feeder stands out because it offers selective feeding through microchip recognition, which effectively prevents food stealing and stress in multi-pet households.

Unlike other feeders that only offer timed or portion-controlled feeding without selective access, this product is ideal for pets on prescription diets and helps maintain healthier eating habits by controlling portions precisely.

If you’re like me and prefer a feeder that combines convenience with advanced pet-specific technology, this is the better choice.

Customer Feedback on Sure Petcare -SureFlap – SureFeed – Microchip Pet Feeder – Selective-Automatic Pet Feeder Makes Meal Times Stress-Free, Suitable for Both Wet and Dry Food – MPF001

Overall Satisfaction

Customers generally rate this product highly, appreciating its reliability and convenience, reflected in the seller’s strong 4.67/5 rating.

Most Praised Features

• Effective microchip recognition that ensures only designated pets access their food.
• Compatibility with both wet and dry food, offering versatile feeding options.
• Helps reduce stress during meal times by controlling portion sizes and preventing food theft.

Common Concerns

• Some users report occasional issues with the feeder not reading microchips consistently.
• Battery life and durability concerns appear in a few reviews, requiring occasional maintenance.

Who Loves It Most

Pet owners with multiple cats or pets who want to manage feeding portions and reduce food competition find this feeder especially beneficial.

Is It Worth the Price?

Price Analysis

At $165.99 after a 17% discount, the Sure Petcare SureFeed Microchip Pet Feeder is priced in the mid to high range for automatic pet feeders. Considering its microchip technology and quality build, the price is fair compared to basic feeders that lack these advanced features.

Value Features

• Microchip selective feeding prevents food stealing, ideal for multi-pet homes and justifies the premium price.
• Portion control helps maintain pet health and manage weight, reducing long-term vet costs.
• Sealed lid preserves wet and dry food freshness, extending food usability and saving money.
• Compatible with common microchip types and backed by a three-year warranty, adding reliability and peace of mind.

Vs. Competitors

Compared to other automatic feeders without microchip technology, the SureFeed is more expensive but offers enhanced control and hygiene. It outperforms cheaper models in preventing food theft and maintaining diet precision.

Final Verdict

The Sure Petcare SureFeed Microchip Pet Feeder offers excellent value for money if you have multiple pets or pets on special diets. Its advanced features and durability make it a worthwhile investment for stress-free, healthy mealtimes.